Meet the founding team

John Cone Ph.D., CSCS

Portland Timbers Director of Sports Science

Dr. John Cone is currently the director of sports science for the Portland Timbers. John is a former professional player and coach who is a specialist in soccer-specific fitness training and periodization, with a Ph.D. in kinesiology. John was an assistant coach with the Kansas City Wizards (now Sporting KC) and was also responsible for the development of the team’s fitness, strength training, and player monitoring. John left his career in the MLS in 2006 to pursue a PhD in kinesiology (awarded 2010) studying the effects of soccer-specific fatigue on movement mechanics, qualifying himself beyond any soccer-specific sports scientist in the country. He has worked at nearly all levels of play since entering the coaching ranks following a professional career cut short by injury.

Pro & College coaching

  • Portland Timbers Director of Sports Science
  • Kansas City Wizards Asst Coach
  • The University of North Carolina at Chapel Hill men’s soccer
  • The University of Tennessee women’s soccer
  • Butler University men’s and women’s soccer
  • The Metropolitan State College of Denver men’s soccer
  • The Colorado School of Mines men’s soccer

Youth Coaching

  • Periodization specialist and fitness trainer in training camps with the U.S. Youth National teams (U-14, U-15)
  • U.S. Soccer Development Academy scout since 2010
  • Consultant with U.S. Soccer Development Academy teams (North Carolina Fusion and Raleigh CASL)
  • Formerly coached with two of the premier clubs in the country (Colorado Rush and Raleigh CASL)

Certifications & Education

  • Ph.D. in Kinesiology
  • M.S. in Exercise Physiology
  • The first American to complete the English FA’s esteemed Fitness Trainers’ Award.
  • The only American attendee for the World Football Academy’s Periodization Expert Meeting hosted by the Dutch sports scientist Dr. Raymond Verheijen, Amsterdam 2012.
  • Certified Strength & Conditioning Specialist (CSCS)
  • Performance Enhancement Specialist (NASM)
  • USSF A License
  • UEFA B Goalkeeping License
  • Course work completed for UEFA A License & UEFA A Goalkeeping License, licensure pending assessment

Consultant for:

  • University of North Carolina women’s soccer
  • North Carolina State University men’s soccer
  • Clemson University men’s soccer
  • University of North Carolina at Pembroke
  • Washington University (Seattle, WA)

Mike Gell

The non scientist founder of Fit for 90, Mike is a former investment banker, turned entrepreneur. Following a successful collegiate soccer career and National Championship in 2001 with the University of North Carolina at Chapel Hill Mike underwent two ankle surgeries and then spent over 7 years in Investment Banking. He has always had an entrepreneurial spirit and has continued to have a passion for sports performance.

Mike and John met back when John was an assistant coach at UNC and joined forces again in 2011 to combine these passions in founding Fitfor90. Mike's primary roles at Fit for 90 include business development, marketing, analytics, and everything in between. Mike enjoys staying active, chillin on the beach when possible and hanging with Rachel and their dog Jackson.